How I Launched a Successful Amazon Product with Zero Reviews and a Premium Price

I launched a product on Amazon last November, and even before my stock was available, customers were already placing orders—willing to wait two weeks for delivery. I took it as a great sign and hoped for the best.

It did not disappoint. Since launch, I’ve sold over 150 units, and here’s the kicker: the product had zero reviews, no sales history, and a premium price tag ($45.90). Yet, it still showed up on the first page of search results and kept selling.

Am I running ads? Yes, but minimally. I spend around $15/day, maintaining a 15% TACOS, primarily to boost organic ranking.

So, what’s the secret?

I launched a product in an emerging category with little competition and focused heavily on the Unique Selling Proposition (USP). There was nothing quite like it on the market (yet), which gave me an unfair advantage—people were willing to pay more, even without reviews, because it solved a problem no other product did.

But let’s be real—I didn’t nail it on my first try. In fact, I launched six products last year, and only this one I can consider a success. Selling on Amazon is all about trial and error, testing, and persistence. Not every product will be a hit, and that’s okay.

Amazon isn’t a get-rich-quick scheme—it’s a long-term game. The key is to keep testing, keep learning, and keep going.

Got questions? Drop a comment or send me an email.