Category: Milestones

Here we are, at the finish line of another year—and this post is a special one. It’s my 100th since restarting this blog! A big deal? But, of course. Ever since I started blogging back in 2014, it’s been a rollercoaster of starts and stops. Life got busy, work took…

To all the hardworking Amazon sellers out there—Happy Holidays! You’ve survived inventory headaches, price wars, and customer messages that start with “Where’s my package?” And to all the holiday shoppers? We love you, we really do. But as you sip your eggnog and unwrap those deals, please shop wisely. That…

Planning an extended holiday break? Don’t let your Amazon sales come to a screeching halt! Instead of activating the holiday setting and removing your listings, you can simply increase the handling time on a SKU level. This way, buyers can still place orders, but they’ll be aware of a longer…

Here’s a quick tip for anyone selling multiple variations of a product in a less competitive category: skip the parent-child listing. Why? Because listing each variation as its own standalone product means more digital shelf space for you—and more chances to grab a shopper’s attention. I’ve actually done this on…

So, you’ve got a product that wasn’t exactly winning hearts (or stars) on Amazon. Maybe the material wasn’t top-notch, or the design left customers unimpressed. Reviews came pouring in—and let’s be honest, they weren’t glowing. But hey, you’ve taken the feedback like a champ and upgraded the product. New design,…

Imagine this: you’re staring at a sea of Amazon data—sessions, unit session percentages, conversion rates, ACoS, TACoS (and no, they’re not edible)—and your task is to make it digestible for your colleagues, who think “Buy Box” is a toy and “FBA” is a trendy acronym for “Fashion Bloggers Anonymous.” Welcome…

For Black Friday week, one of the accounts I manage faced a unique challenge: none of its ASINs were eligible for Lightning Deals or Best Deals. This was due to the Seller account’s recent transition from Vendor, leaving us with limited promotional options. To drive sales, I implemented two strategies—coupons…

I’ve seen it happen on several occasions where newly-launched products performed exceptionally well, even without reviews. Surprisingly, it wasn’t because these products offered the lowest price. Instead, their success was rooted in their unique selling proposition (USP). Despite the presence of similar products in the market, it was the product…