What are Deal Tenets? Maria, November 27, 2024June 2, 2025 Deal Tenets on Amazon are a set of guidelines and best practices that sellers must follow to participate in special promotions like Lightning Deals, Deal of the Day, and other time-sensitive offers. These tenets ensure that deals provide genuine value to customers while maintaining a high standard of quality and competitiveness. Simply put, if you want a strikethrough price to show up on your product page to give buyers a perception that they are getting a deal, then there are a handful of requirements that you need to meet: Validated reference price (VRP), with little to no fluctuations, for at least 30 days — the most common reason for a strikethrough price not showing is because ASINs do not have a validated reference price. It simply means that the ASIN does not have enough historical sales data to record a VRP. Offer must at least be 15% OFF the VRP Offer must at least match the lowest price in the past 30 days The product must have a minimum 3-star review on average and with at least 5 reviews Why Are Deal Tenets Important? Adhering to Amazon’s deal tenets ensures sellers provide genuine, valuable offers to customers. Following these guidelines not only helps sellers qualify for high-visibility promotions but also boosts brand credibility and sales momentum during peak shopping periods. In closing, when planning your 2025 promotional calendar, be sure to keep these deal tenets in mind to fully maximize the potential of Amazon’s deals and promotions. Got questions? Drop a comment or send me an email. Did You Know