How to Increase your AOV on Amazon

First, what does AOV stand for?

AOV or average order value is the average amount that a customer spends per transaction when purchasing your products on Amazon. Increasing AOV is good for business because it increases your business’s ROAS (Return On Ad Spend).

To calculate: Average Order Value (AOV) = Total Revenue ÷ Number of Orders

Second, how to increase your AOV?

Start by creating a multibuy promotion involving your entire catalog–Buy 2, get 5% OFF, Buy 3, enjoy 10% OFF. This promotion will look like this when active:

It goes without saying that you can decrease or increase the % offer or increase the # of items purchased before they can get additional discount. It all depends on what your margins can afford.

Third, does it work?

Yes! I’ve done this promotion in almost all accounts I’ve managed and it works everytime! On average, I’ve seen a 30% increase on AOV in the following months after creating the promotion.

Got questions? Drop a comment or send me an email.