How Multibuy Promotions Can Drive Traffic to New Products and Boost Average Order Value (AOV)

One of the reasons why launching a product in Q4 is bad idea is because the marketplace will be saturated with promotions for Black Friday and holiday shopping season, not to mention advertising costs are at an all-time high because countless of sellers are bidding to get to page 1 of search results.

However, if there was an unforeseen delay that pushed your launch date to Q4, there is still something that can be done. The only requirement for this to work is that you have another product or 2 that has been selling really well over the past months.

So what can be done to drive traffic to new products?

By introducing a Multibuy Offer where customers receive an additional % off when purchasing 2 or more products. This strategy aims to:

• Increase sales volume for new products.
• Boost page views by incentivizing customers to explore a broader product range.
• Drives Awareness for New Products: Including new products in the promotion ensures they get more visibility and consideration.
• Encourages Bundling: The offer incentivizes customers to add more products to their cart, increasing average order value and promoting new items.

For new products with few or no reviews, this can be a game-changer.

Building Momentum for New Products

As new products gain traction through multibuy deals, they climb Amazon’s rankings, leading to greater organic visibility. More traffic, coupled with increased sales, helps build the foundation for long-term success.

To conclude, multibuy promotions are a powerful tool to simultaneously drive traffic to new products and boost AOV. By offering enticing deals, you can attract more customers, increase revenue, and establish a strong foothold for your product in the competitive Amazon marketplace.

Got questions? Drop a comment or send me an email.