Coupons May Not Be as Effective as Other Amazon Promotional Offers Maria, December 4, 2024June 2, 2025 For Black Friday week, one of the accounts I manage faced a unique challenge: none of its ASINs were eligible for Lightning Deals or Best Deals. This was due to the Seller account’s recent transition from Vendor, leaving us with limited promotional options. To drive sales, I implemented two strategies—coupons… Continue Reading
Should You Enroll Your Products in Amazon’s Automated Pricing? Maria, December 3, 2024June 2, 2025 Amazon’s Automated Pricing tool can be a powerful feature for sellers looking to remain competitive in the marketplace. However, whether you should enroll your products depends on your business goals, product type, and competition level. Here’s a breakdown of the pros and cons to help you decide. What Is Automated… Continue Reading
Black Friday 2024 in the UK: Falling Below Expectations Maria, December 2, 2024June 2, 2025 Over the weekend, I have been waiting for sales to pickup on one of the accounts I’m managing. But it never did. As a matter of fact, there was only a minimal increase in sales week over week. It was concerning to say the least because if there was no… Continue Reading
Ratings Below 4 Stars? It’s Time for a Reality Check Maria, November 30, 2024June 2, 2025 Let’s get real: a rating below 4 stars on Amazon is like showing up to a dinner party with soggy fries—it’s not going to win anyone over. If your product is languishing at a 3.8-star rating or worse, the problem boils down to one of two things: your product or… Continue Reading
How Inflation is Impacting This Year’s Black Friday and What Amazon Sellers Can Expect Maria, November 29, 2024June 2, 2025 One of the accounts I’m managing has high expectations for this year’s Black Friday to be the biggest sales event yet. This optimism is completely understandable given the season’s reputation as a peak shopping period. However, as I write this, sales have yet to gain momentum, and I’m uncertain if… Continue Reading
Why Launching a Product on Amazon in Q4 Might Not Be a Good Idea Maria, November 28, 2024June 2, 2025 Launching a product on Amazon is a strategic process that requires careful planning, and while Q4 is the most lucrative time of the year for eCommerce, it’s not necessarily the best time to debut a new product. Here are a few reasons why launching in Q4 might be a risky… Continue Reading
What are Deal Tenets? Maria, November 27, 2024June 2, 2025 Deal Tenets on Amazon are a set of guidelines and best practices that sellers must follow to participate in special promotions like Lightning Deals, Deal of the Day, and other time-sensitive offers. These tenets ensure that deals provide genuine value to customers while maintaining a high standard of quality and competitiveness…. Continue Reading
How Multibuy Promotions Can Drive Traffic to New Products and Boost Average Order Value (AOV) Maria, November 26, 2024June 2, 2025 One of the reasons why launching a product in Q4 is bad idea is because the marketplace will be saturated with promotions for Black Friday and holiday shopping season, not to mention advertising costs are at an all-time high because countless of sellers are bidding to get to page 1… Continue Reading
Selling on Amazon Without Product Reviews or Ratings: Is It Possible? Maria, November 25, 2024June 2, 2025 I’ve seen it happen on several occasions where newly-launched products performed exceptionally well, even without reviews. Surprisingly, it wasn’t because these products offered the lowest price. Instead, their success was rooted in their unique selling proposition (USP). Despite the presence of similar products in the market, it was the product… Continue Reading
Insights from My Own Shopping Experience Maria, November 24, 2024June 2, 2025 Yesterday, I went to La Roca Village, an outlet shopping destination located 40 minutes outside of Barcelona. I went there 2 years ago and spent more than I planned because of all the crazy deals available, so I was expecting to have the same experience this year. Unfortunately, I ended… Continue Reading