Category: Learnings

As an Amazon seller, it’s tough to admit defeat—especially when you’ve poured your time, money, and advertising budget into a product. But let’s face it, if a product has been sitting in your FBA inventory for six months, collecting dust instead of glowing reviews, it’s time to have the talk….

Do you have high return rates and low NCX (Negative Customer Experience) scores? If yes, Amazon’s probably keeping a watchful eye on your account—and your funds. Why? Because they anticipate future returns or refunds and are holding a reserve just in case. It’s like Amazon saying, “We’re just being cautious,…

Welcome to the Amazon Rollercoaster! One minute you’re popping champagne because your new product sold out in a day. The next, you’re staring blankly at a listing that hasn’t moved for weeks, even after you slashed the price so low that you’re practically giving it away. I’ve seen this happen…

Black Friday and Cyber Monday (BFCM) are the Super Bowl of e-commerce. It’s when millions of shoppers are on Amazon, credit cards ready, hunting for deals. If your product didn’t make the cut during this shopping frenzy, it might be time for some tough love: your product probably won’t sell…

Fulfilled by Merchant (FBM) is like doing your own laundry instead of sending it to the cleaners. Sure, you save on service fees, but you also have to deal with the mess yourself. So, is FBM the right choice for your Amazon business? Let’s break it down. The Pros of…

Over the weekend, I have been waiting for sales to pickup on one of the accounts I’m managing. But it never did. As a matter of fact, there was only a minimal increase in sales week over week. It was concerning to say the least because if there was no…

Let’s get real: a rating below 4 stars on Amazon is like showing up to a dinner party with soggy fries—it’s not going to win anyone over. If your product is languishing at a 3.8-star rating or worse, the problem boils down to one of two things: your product or…

One of the accounts I’m managing has high expectations for this year’s Black Friday to be the biggest sales event yet. This optimism is completely understandable given the season’s reputation as a peak shopping period. However, as I write this, sales have yet to gain momentum, and I’m uncertain if…