Category: Did You Know

Deal Tenets on Amazon are a set of guidelines and best practices that sellers must follow to participate in special promotions like Lightning Deals, Deal of the Day, and other time-sensitive offers. These tenets ensure that deals provide genuine value to customers while maintaining a high standard of quality and competitiveness….

One of the reasons why launching a product in Q4 is bad idea is because the marketplace will be saturated with promotions for Black Friday and holiday shopping season, not to mention advertising costs are at an all-time high because countless of sellers are bidding to get to page 1…

As an Amazon seller, deciding between growth and profitability is crucial, but aiming to achieve both simultaneously is often unrealistic. Each objective requires different strategies, and understanding their trade-offs is key to building a successful business. Growth: Building for the Future If your goal is growth, you’ll focus on scaling…

Amazon Affiliates, also known as Amazon Associates, are content creators, influencers, and bloggers who earn commissions by promoting Amazon products. Partnering with affiliates can be an effective way to increase your product’s visibility and drive more sales, especially if your products are new or competing in a crowded market. Here’s…

This week alone I had to create a price comparison table involving different marketplaces in the UK–i.e. Wayfair, Very, B&Q, Bedkingdom–and I had to monitor it regularly. Unfortunately, there’s no price comparison chrome extension or software that exists (yet). I tried looking and testing what’s available but none worked based…

TACOS (Total Advertising Cost of Sale) is a critical metric for Amazon sellers that provides a comprehensive view of the effectiveness of advertising campaigns in relation to overall sales. Unlike traditional metrics like ACoS (Advertising Cost of Sale), which only considers the sales generated from advertising, TACOS takes into account…

Selling on Amazon offers tremendous opportunities, but understanding and monitoring key performance metrics is crucial for long-term success. By tracking the right metrics, sellers can gain insights into their business performance, identify areas for improvement, and optimize their listings to drive more sales. Here are some essential metrics that every…

Amazon Vendor Direct Fulfillment, sometimes referred to as “dropshipping” within Amazon’s Vendor Central, is an invite-only vendor program where Amazon vendors ship products directly to customers on Amazon’s behalf. Unlike Amazon’s typical Vendor Central model, where vendors receive purchase orders from Amazon and fulfill these POs by sending inventory to…

Amazon’s Business Pricing is a powerful tool for sellers who want to tap into the lucrative B2B market on Amazon. By setting specific pricing for business customers, you can increase sales volume, attract bulk buyers, and build long-term relationships with companies looking for reliable suppliers. Here are the main reasons…

Who is Rufus? Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly. Rufus…