From Traditional Marketplaces to TikTok Shop: Why This Veteran Account Manager is Embracing the Change Maria, July 2, 2025July 6, 2025 After eight years managing marketplace accounts across Amazon, Walmart, B&Q, Wayfair, Mano Mano, and eBay, I thought I’d seen it all. While each platform has its quirks and unique backend systems, the fundamental approach remains remarkably similar. They all serve the same customer base—people who arrive with purchase intent, ready… Continue Reading
Not winning the buy box? Here’s what you can do. Maria, June 25, 2025June 25, 2025 Losing the buy box even if there is no competition normally happens especially if you’ve just increased the price. You see, Amazon doesn’t really like it when sellers increase the prices but it’s inevitable because of inflation and other factors. As per Amazon, they feature offers with an Add to… Continue Reading
Private-label vs. Wholesale vs. Arbitrage Maria, June 18, 2025June 20, 2025 Personally speaking, I have only managed brands, including my own, that sell private-label products. These brands have been around for more than 5 years and generating 7 figures annually. With private-label, you don’t have to reinvent the wheel and start a new product, which means no proof of demand yet… Continue Reading
When to Launch a Product on Amazon Maria, June 11, 2025June 20, 2025 With the exception of seasonal products, you can launch products anytime of the year. I would, however, avoid launching in Q4 because that time should be used preparing your existing products for the biggest sale events on Amazon – Black Friday/Cyber Monday and the gift shopping season. Personally, I aim… Continue Reading
Why Being Everywhere Isn’t Always Better: The Hidden Costs of Multi-Marketplace Selling Maria, June 4, 2025June 9, 2025 You’ve probably heard it a million times: “You need to be on every marketplace! Amazon, Wayfair, B&Q, Walmart – cast your net wide!” It sounds logical, right? More platforms equals more customers equals more sales. But here’s the thing nobody talks about – this strategy might actually be killing your… Continue Reading
The Amazon Account Manager’s Dilemma: Navigating Decision Bottlenecks and Growth Constraints Maria, May 28, 2025June 2, 2025 Being an Amazon account manager is like being a master juggler while walking a tightrope—you’re constantly balancing multiple competing priorities while trying not to drop the ball on any client relationships. But beneath the surface of what appears to be a straightforward role lies a complex web of organizational challenges… Continue Reading
In-House vs. Agency: Navigating Amazon Account Management Careers Maria, May 21, 2025June 2, 2025 If you’re considering a career in Amazon account management, you’re probably wondering about the differences between working in-house for a single brand versus handling multiple accounts at an agency. I’ve put together this guide to help you understand both paths and figure out which might be the right fit for… Continue Reading
How Weather Secretly Controls Your Amazon Shopping Habits in the UK Maria, May 14, 2025June 2, 2025 Ever notice how your finger hovers over that “Buy Now” button a lot more when it’s pouring outside? No, it’s not just you having a retail therapy moment – there’s actual science behind it! Let’s dive into the weirdly predictable relationship between British weather and Amazon deliveries. When the Sun… Continue Reading
Why Every Amazon Seller Should Be Dancing on TikTok Too Maria, May 7, 2025June 2, 2025 Hey there, fellow e-commerce warriors (or should I say survivors?)! Today we’re diving into the tale of two shopping platforms that couldn’t be more different if they tried: Amazon, your trusty old shopping companion, and TikTok Shop, the cool new kid who’s somehow convincing everyone they desperately need that sunset… Continue Reading
AI for Amazon Product Listings: Do You Still Need Helium10 and Jungle Scout? Maria, April 30, 2025June 2, 2025 If you’ve been in the e-commerce game for a while, you’ve probably noticed how AI is changing everything about the way we create and optimize product listings. Let’s talk about what this means for you and whether those pricey tools like Helium10 and Jungle Scout are still worth your hard-earned… Continue Reading