Best Products to Sell on Amazon 2025

Let me begin by apologizing—the title was intentionally crafted to grab your attention and encourage you to click and explore the article further. This is no spam but I also won’t give you a list of products that you can launch on Amazon in 2025. Because in order for me to do so, I will have to do extensive research on each product and that will take a lot of time, which I don’t have. If you ever encounter that so-called list of best products to sell on Amazon, please ignore because it will only mislead you.

If you want to dive in and start selling your private-label products, I would encourage you to start with your own interests.

• Do you like to bake? Think of the time you’re baking and thought of a product that you hope existed to make baking easier.
• Do you like to travel? Think of products that travelers like yourself normally use.
• Do you love pets? Think of products that you would buy for your own pets.

List the products that come to mind and start your research by searching for the products on Amazon. Almost always, the products you have in mind already exist but don’t be discouraged. You can launch the same products but with their own twists. Never launch a product that is an exact copy because that would just be a waste of money and you could be at risk of copyright infringement.

When you start with products that interest you, you’re naturally more motivated to put in the effort and work hard. Plus, if the product you have in mind is already on Amazon, that’s a strong indicator of demand. By making small or significant improvements to differentiate your offering, you can tap into a secondary customer base—creating more opportunity with virtually no downside, only potential upside.

So what do I mean by twists?

The first product I launched was related to travel. I wanted a shower caddy that I can bring when traveling because not all hotels or Airbnbs have an installed caddy. I also wanted the caddy to be foldable so it’s not bulky to carry and portable so it can be used anywhere. I found what I was looking for but it was marketed as a small foldable laundry basket–the one you normally use for undergarments–with holes on the sides and bottom so it can’t hold any water. It was foldable and small in size so it works but to make it portable, I needed to add something. I found another supplier for suction cup hooks–I ordered a pair of hooks for each basket so it can be hung anywhere. Basically, I took a small laundry basket, added suction hooks and marketed it as a foldable shower caddy that’s perfect for travel. A foldable shower caddy already exists in the market but there’s not a lot available and the design is different. In the end, I was able to enter a highly competitive category by creating a product that is not yet oversaturated. Another upside? I’m still able to market this product as a small laundry basket!

This kind of strategy helps me come up with product ideas. In my daily life, I encounter instances that would make me think about the next product that I could potentially launch. Maybe this strategy can work for you, too.

There’s a lot more that goes on when it comes to product conceptualization:

• Category – is your product idea under a gated or ungated category?
• Keyword search volume – are there enough search volume for the keywords associated with your product to generate demand?
• Competition – will you be competiting with big brands?
• Pricing – is your pricing reasonable enough for the customers and for you in terms of margins?
• Ratings and reviews – will you be competiting with products that already have thousands of reviews?
• Suppliers – are you able to find good and reliable suppliers?

That’s a lot to cover in one article so stick around and I will go through this list one by one.