Everyone Loves a Deal – Here’s How to Give Your Customers the Strike-Through They Crave Maria, December 6, 2024June 2, 2025 Ah, strike-through pricing—the holy grail of online deals. Who doesn’t love the sight of a slashed price, boldly announcing, “Yes, I’m on sale!”? If your customers love a bargain (spoiler: they do), Price Discounts might just become your favorite Amazon tool. But how do you get that coveted strike-through? Let’s… Continue Reading
Why Seller Feedback Is Just as Important as Reviews and Ratings on Amazon Maria, December 5, 2024June 2, 2025 When selling on Amazon, product reviews and ratings are often the focus of attention. They influence customer purchasing decisions and build trust around a product. However, seller feedback is equally important, yet frequently overlooked. Here’s why seller feedback matters and how it impacts your Amazon business. 1. Builds Seller Credibility… Continue Reading
Coupons May Not Be as Effective as Other Amazon Promotional Offers Maria, December 4, 2024June 2, 2025 For Black Friday week, one of the accounts I manage faced a unique challenge: none of its ASINs were eligible for Lightning Deals or Best Deals. This was due to the Seller account’s recent transition from Vendor, leaving us with limited promotional options. To drive sales, I implemented two strategies—coupons… Continue Reading
Should You Enroll Your Products in Amazon’s Automated Pricing? Maria, December 3, 2024June 2, 2025 Amazon’s Automated Pricing tool can be a powerful feature for sellers looking to remain competitive in the marketplace. However, whether you should enroll your products depends on your business goals, product type, and competition level. Here’s a breakdown of the pros and cons to help you decide. What Is Automated… Continue Reading
Black Friday 2024 in the UK: Falling Below Expectations Maria, December 2, 2024June 2, 2025 Over the weekend, I have been waiting for sales to pickup on one of the accounts I’m managing. But it never did. As a matter of fact, there was only a minimal increase in sales week over week. It was concerning to say the least because if there was no… Continue Reading
Ratings Below 4 Stars? It’s Time for a Reality Check Maria, November 30, 2024June 2, 2025 Let’s get real: a rating below 4 stars on Amazon is like showing up to a dinner party with soggy fries—it’s not going to win anyone over. If your product is languishing at a 3.8-star rating or worse, the problem boils down to one of two things: your product or… Continue Reading
How Inflation is Impacting This Year’s Black Friday and What Amazon Sellers Can Expect Maria, November 29, 2024June 2, 2025 One of the accounts I’m managing has high expectations for this year’s Black Friday to be the biggest sales event yet. This optimism is completely understandable given the season’s reputation as a peak shopping period. However, as I write this, sales have yet to gain momentum, and I’m uncertain if… Continue Reading
Why Launching a Product on Amazon in Q4 Might Not Be a Good Idea Maria, November 28, 2024June 2, 2025 Launching a product on Amazon is a strategic process that requires careful planning, and while Q4 is the most lucrative time of the year for eCommerce, it’s not necessarily the best time to debut a new product. Here are a few reasons why launching in Q4 might be a risky… Continue Reading
What are Deal Tenets? Maria, November 27, 2024June 2, 2025 Deal Tenets on Amazon are a set of guidelines and best practices that sellers must follow to participate in special promotions like Lightning Deals, Deal of the Day, and other time-sensitive offers. These tenets ensure that deals provide genuine value to customers while maintaining a high standard of quality and competitiveness…. Continue Reading
How Multibuy Promotions Can Drive Traffic to New Products and Boost Average Order Value (AOV) Maria, November 26, 2024June 2, 2025 One of the reasons why launching a product in Q4 is bad idea is because the marketplace will be saturated with promotions for Black Friday and holiday shopping season, not to mention advertising costs are at an all-time high because countless of sellers are bidding to get to page 1… Continue Reading