Amazon Returns: The Gift That Keeps on Taking Maria, December 21, 2024June 2, 2025 Do you have high return rates and low NCX (Negative Customer Experience) scores? If yes, Amazon’s probably keeping a watchful eye on your account—and your funds. Why? Because they anticipate future returns or refunds and are holding a reserve just in case. It’s like Amazon saying, “We’re just being cautious, okay?” But let’s be real—it’s not fun when your hard-earned cash is locked away. Add to this the cherry on top: Amazon’s returns processing fee, which means you’re paying to handle products that customers didn’t even want. Talk about a double whammy! Returns aren’t just a slap on the wrist; they’re a hit to your profitability. To dodge this, make sure your product descriptions are clear, your quality is top-notch, and your listings set the right expectations. Lesson learned? A lower return rate keeps more money in your bank account—and less in Amazon’s reserve vault. Got questions? Drop a comment or send me an email. Learnings