Black Friday/Cyber Monday (BFCM) Sales Flop? It Might Be Time to Rethink Your Product

Maria,

Black Friday and Cyber Monday (BFCM) are the Super Bowl of e-commerce. It’s when millions of shoppers are on Amazon, credit cards ready, hunting for deals. If your product didn’t make the cut during this shopping frenzy, it might be time for some tough love: your product probably won’t sell much during the rest of the year.

Let’s break it down. BFCM is when the hype is real—customers are primed to spend. If they’re scrolling past your product in November, chances are they’ll ignore it in March, June, or any other month. Unless, of course, your product is seasonal (hello, sunscreen or Christmas decor) and thrives in its own peak time, the writing may be on the wall.

Why It Didn’t Sell

  1. Lack of Appeal
    Is your product solving a problem or fulfilling a need? If not, it’s tough to grab attention—even during a shopping bonanza.
  2. Price Issues
    If your pricing wasn’t competitive during BFCM, shoppers probably opted for similar (but cheaper) alternatives.
  3. Weak Product Page
    Bad images, poor descriptions, or a lack of reviews? That’s an instant swipe-left in Amazon terms.

What You Can Do Next

If your BFCM performance was a flop, it’s time to evaluate your product honestly. Could it use a design overhaul? Is your pricing strategy out of whack? Or maybe it’s time to cut your losses and pivot to a different product altogether.

Remember, BFCM is your ultimate litmus test. If your product didn’t grab attention during the biggest sale event of the year, it’s unlikely to perform better on a random Tuesday in April. Don’t fret—learn, adapt, and get ready to bring something better to the table next time.

Got questions? Drop a comment or send me an email.

Learnings