Everyone Loves a Deal – Here’s How to Give Your Customers the Strike-Through They Crave

Ah, strike-through pricing—the holy grail of online deals. Who doesn’t love the sight of a slashed price, boldly announcing, “Yes, I’m on sale!”? If your customers love a bargain (spoiler: they do), Price Discounts might just become your favorite Amazon tool. But how do you get that coveted strike-through? Let’s break it down, one insight at a time.

What Are Price Discounts?

Price Discounts are a time-limited campaign where you, the seller, can offer discounts on your products for up to 30 days. Think of it as rolling out the red carpet for your inventory—but with a countdown clock. These discounts also bring a strike-through price to the Search and Product Detail pages, which is basically the Beyoncé of price visuals: bold, flashy, and impossible to ignore.

Benefits That’ll Make You ‘Add to Cart’ Faster than the Speed of Light:

• Set the Rules: Choose a discount duration between 1–30 days. Your sale starts and stops automatically, so no alarms needed!
• Limit Inventory: Got a stash of last-season sunglasses? Offer discounts on a limited quantity, and once they’re gone, your price goes back to its regular brilliance.
• Boost Conversions: Strike-through prices scream “Buy me now!” to customers, helping you clear inventory faster than a Black Friday stampede.
• Product Discovery: Discounts draw new eyes to your products, setting you up for continued sales even after the promo ends.
• Metrics That Matter: Track your Price Discount’s impact with fancy data like sales, units sold, and conversion rates.

Are You Eligible to Strike-Through?

Before you get carried away slashing prices like a budget ninja, here’s what you need:

• A 3.5+ seller feedback rating (anything less? No deal for you).
• Products in new condition with at least a 3-star rating.
• Discounts that are at least 5% off the lowest price in the last 30 days, current price, or reference price.

Oh, and no funny business—adult products, restricted items, and anything offensive are a no-go.

So, sharpen your pricing strategy and roll out those Price Discounts. Because if Beyoncé can turn heads, so can your strike-through pricing.

Got questions? Drop a comment or send me an email.